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Social Media Manager and Creator

MAPS Public Benefit Corporation

MAPS Public Benefit Corporation

Marketing & Communications
United States · Remote
Posted 6+ months ago
Join our mission to deliver global healing:
The Multidisciplinary Association for Psychedelic Studies (MAPS) is a 501(c)(3) non-profit research and educational organization that develops medical, legal, and cultural contexts for people to benefit from the careful uses of psychedelics and marijuana. Research indicates that psychedelics have the potential to be a breakthrough in treating PTSD, depression, addiction, and other conditions.
MAPS has worked for over 37 years toward paving the way for the education and legalization of such breakthrough medicines. MAPS is committed to bringing these healing modalities to the world and providing them in such a way that communities that most need mental health resources have access to them. This shift has the potential to unlock previously unavailable resources for the investigation of psychedelic-assisted treatments applied to our most critical mental health challenges. The Social Media Manager and Creator will be responsible for creating the strategy of MAPS’ social media presence and must also be able to execute content creation.
How you can help deliver global healing:
MAPS is seeking an experienced social media professional to lead our social media strategy and engagement. The Social Media Manager and Creator will create the organization's social media strategy and be responsible for content creation, posting, and social engagement online to deliver strong, cohesive, and clear brand communications across all social communication platforms. This is a thinking and a creating or doing role.
This work requires someone who shares MAPS’ vision and embraces our mission to develop medical, legal, and cultural contexts for people to benefit from the careful uses of psychedelics and marijuana.
More about you:
You feel in the depth of your being that your professional and personal paths have all led to MAPS. In other words, MAPS is one of your dream causes. What is MAPS’ cause? It is rooted in real healing for all despite access to resources. You are a proponent of social justice causes like racial equality, health equity, and of course…drug policy reform. You are perpetually fascinated by storytelling and the human experience. You deeply value creative space. It would be one of your life’s most profound privileges to help shape the story of MAPS as it approaches a milestone with a magnitude that has the potential to forever change the way people heal.
Primary Roles and Responsibilities:
We are sharing a full list of strategic responsibilities because we aim to give a full picture and scope, not because we expect you to have previous experience in each area. In fact, research shows that men apply for a job or promotion when they meet 60% of the qualifications; whereas women and some marginalized identities only apply if they meet every requirement. We encourage you to apply if you feel you have the personal and professional experience to lead a team to success in these areas. We want to hear from you, and therefore implore you to apply even if you don’t check every box:

Social Media Strategy:

  • Design the strategy for how we engage the public through all social media channels (IG, FB, X, TikTok, YouTube)
  • Work with internal staff and partners to create content to educate and engage MAPS followers

Design, Edit, and Ideate Content:

  • Develop, enhance, and generate content for MAPS’ social media platforms
  • Utilize materials from the MAPS asset library and create original content

Industry Standards and Best Practices:

  • Learn and apply industry best practices to the management of MAPS’ public-facing social media accounts

Engagement and Moderation

  • Actively engage with our audience, as well as monitoring and moderating social media comments and messages. This may involve dealing with high-engagement and sometimes controversial discussions

Storytelling:

  • Master the art of conveying MAPS’ unique narrative through captivating social media posts and videos, emphasizing our Seven Principles and Mission Statement
  • Create storylines and channels/opportunities for communicating MAPS’ mission

Analytics:

  • Report on social media analytics and use data to improve our posting strategy and engagement
  • Explore partnership opportunities to expand MAPS’ reach on social channels
  • Create opportunities that give MAPS exposure and reach to new audiences

Partnerships and Influencers:

  • Explore partnership opportunities to expand MAPS’ reach on social channels
  • Create opportunities that give MAPS exposure and reach to new audiences
  • Engage with a broad range of influencers to expand our reach

Our Ideal Candidate:

  • Brand strategy: Experience creating strategies for social media communication that builds a brand and ties to brand purpose.
  • Graphic Design and Content Creation: Proficient in graphic design, content creation, and experienced with tools like Adobe Creative Suite and Canva.
  • Social Media Proficient: Demonstrates a strong understanding and knowledge of social media platforms, including Instagram, Facebook, X, LinkedIn, YouTube, and TikTok.
  • Psychedelic Field Knowledge: Familiarity with the psychedelic field and a willingness to stay informed about the latest developments and news in this area.
  • Deadline-Oriented: Comfortable with meeting tight deadlines and delivering quick turnaround times without compromising quality.
  • Resourceful and Proactive: A problem-solver who takes the initiative to investigate solutions before seeking support or guidance. Comfortable using AI tools for social media.
  • Constructive Feedback: Capable of providing and receiving critical feedback in a compassionate and constructive manner.
  • Innovative Thinker: Open to proposing new ideas and strategies that have the potential to enhance efficiency and effectiveness within the role.

Compensation, FLSA Status, Location, and Hours:

  • Full-time, salaried, exempt
  • Starting salary range: $70,000-$85,000 based on experience level
  • Location: This is a remote position that will require you to have a suitable workspace with secure internet and reliable phone reception are required. This position requires frequent phone and internet meetings. Certain home office expenses may be reimbursed. A work computer will be provided
  • Applicants are encouraged to be available during standard business hours (9:00 AM - 5:00 PM your local time, Monday through Friday). The exact schedule may be arranged upon hire. Occasional weekend hours may be required with advance arrangement and travel a few times a year may be required
  • Due to the 24-hour nature of social media, response may be required after hours or on weekends
  • Some travel may be required (with COVID-19 precautions)
  • Health insurance/FSA/HRA/Vision/Dental/Life/AD&D for employees/dependents.
  • Flexible PTO/16 Paid Holidays
  • Dedication to creating a culture with work-life integration
How MAPS values diversity in our recruiting process:
As an organization, we celebrate people of all identities: all genders, races, ethnicities, sexual orientations, educational backgrounds, military and veteran status, religions, abilities, family relationship structures, and perspectives. We continuously strive to build a supportive, equitable, and accessible environment and culture. We hope you feel welcome to bring your full self and all of your identities with you in our application process. MAPS is also a supporter of second-chance hiring. If you have feedback for us, we would love to hear from you.
Why Work For MAPS?
At MAPS, we value transparency, autonomy, experimentation, and kind, direct feedback. We welcome applicants who thrive in a growing organization that values science and healing.
MAPS is a dispersed workforce that offers full-time employment in a remote work environment. We are committed to conscious leadership and an inclusive team dynamic. Our culture is one of mutual respect, responsibility, and trust. Our employees’ health and happiness are priorities, and we treat our staff like people, not numbers on a spreadsheet.
MAPS is at the forefront of changing the way mental health issues are treated and is committed to bringing dignity and access to overcoming mental health challenges through the conscious use of psychedelics. We believe we are changing the world, and we want you to be a part of it.
Learn more about MAPS:
Applications will close on December 11, 2023. Please apply before then to be considered.